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Shifting the Beautycounter Paradigm

Today, we are taking the next step in shifting Beautycounter into a new paradigm, by partnering with Paradigm to design and implement a comprehensive, data-driven diversity and inclusion strategy. We are proud to have Paradigm’s interdisciplinary experts leading the ...

Unequal Exposures to Toxic Chemicals

Beautycounter’s mission is to get safer products into the hands of everyone, which is why our advocacy work is so important. Beauty regulations must change in order for all people—regardless of where they shop or what brands they buy—to have access to safer ...

In Support of Racial Equality, Here’s Where We Are Donating

Over the past few weeks, we have been listening, processing, considering, and discussing the injustices impacting our BIPOC friends, family members, Associates, and community at large. In this moment, change is paramount, and we want to do that collectively as one ...

Peeling Back the Curtain: All About Heavy Metals in Color Cosmetics

Peeling Back the Curtain: All About Heavy Metals in Colour Cosmetics

Beauty marketing claims may lead consumers to believe that “natural” means “safe”—but that isn’t always the case, and heavy metals are a prime example. These naturally occurring elements (arsenic, cadmium, lead, etc.) are plentiful within the earth, but maybe ...