How Beautycounter Defines Vegan

For years, we’ve heard from Clients and Consultants that they are seeking products that are vegan. While Beautycounter is not a vegan brand, over the years, we’ve worked hard to increase our number of products containing non-animal-derived ingredients, by-products, and processing agents. Starting this month, we will have an even easier way for people to identify which products are vegan, as defined below, with the launch of the Beautycounter vegan badge.

A Beautycounter product is vegan if it does not contain, and is not processed with, animal-derived ingredients or by-products. You may ask, why aren’t all Beautycounter products vegan? Safety has always been our company’s North Star and, as the clean beauty leader, safety has always been our priority. Given how restrictive our Never List™ is, we sometimes need to choose animal-derived ingredients because they are the safer option to deliver the quality and performance we are looking for in a cosmetic or skin-care product.

Take our Peppermint and Calendula Lip Conditioners, for example. These products contain lanolin, a wax derived from sheep’s wool. Lanolin is boiled out of wool that has already been sheared and then filtered, causing no harm to the sheep during its production. Our safety team believes that lanolin is a safer ingredient than alternatives to achieve the hydration, texture, and feel of our Lip Conditioner, and we use high-quality lanolin from sheep in Australia and New Zealand.

Lastly, a little clarification: a product that is labelled “vegan” does not mean that it is “cruelty-free.” Good news: Beautycounter has never tested our products on animals, and last year, we became a part of the Leaping Bunny Program which certified our commitment.

To find Beautycounter products which have the vegan badge, please visit www.beautycounter.com/products/vegan to see the most up-to-date list of products with the vegan designation. Note that we cannot guarantee that our products are manufactured in a vegan facility, so we encourage those with allergies to animal-derived substances to consult a doctor prior to use.

The post How Beautycounter Defines Vegan appeared first on Beautycounter.

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